We aren’t models! Anybody who has looked at our photos will have noticed this… but what I really want to say is that every photo you see in Bicycle Quarterly, on this blog and on the Compass web site is totally authentic. It’s not a posed shot with – yes – a model gazing wistfully over a mountain landscape, where you instinctively feel that they’ve come up here in a van and there is a second truck parked nearby with equipment and perhaps a third one for the catering.
The riders in our photos actually rode their bikes to the location. The camera was carried in a handlebar bag. We may ride back and forth a few times to get the shot “just right”, but that is it. Our photos record actual rides.
In the photos that accompany BQ’s bike tests, you see the actual testers on the actual test rides. To us, that authenticity is important. We want to give you as much of the experience of being there as possible.
Even our famous “To us, it’s just another road” tire ad (above) was shot during a bicycle tour. The lighting was just right, the road looked great and we seized the opportunity.
Shooting photos during our rides keeps our marketing budget small. Those vans, equipment trucks and catering cost a lot of money. Professional photo shoots result in beautiful images, but another way to get great shots is to go out again and again, until everything turns out just right. Since we ride a lot, we get plenty of opportunities… and great rides make for much better stories than great photo shoots!